CANADA/NEW ENGLAND TARGETS YEAR-ROUND OPERATIONS
The Canada/New England region is bullish on its 10-year plan, which calls for becoming a year-round destination for cruise calls, representatives from the regional alliance recently said at the 19th annual Cruise Canada New England Symposium in Montreal. “Over the next 10 years, the organization will be working to enhance and market the region both domestically and internationally, making the region a leading year-round destination,” the alliance said in prepared remarks.
Attracting more ships may come down to guests recommending the region, according to one major cruise line. “For the cruise lines in the Holland America Group, we are moving to a new KPI which is the net promoter score which measures the willingness of customers to recommend our product. It’s essentially a gauge of customer satisfaction and loyalty,” said Timothy Littley, director of itinerary planning, Seabourn.
“Each cruise line is always trying to differentiate itself and make the destination better for their guests,” said John Stoll, vice president of land programs, Crystal Cruises. “I think in doing a satisfaction survey, we have to identify the clientele. You really have to know the customers and that is when the ground operators and port agents come in. They understand the products and can differentiate for our products.”
The Cruise Canada New England alliance consists of five cruise partners including NYCruise, Massport (Flynn Cruiseport Boston), Cruise Maine USA, Cruise Atlantic Canada and Cruise the Saint Lawrence, which together represent some 100-plus ports of call. And there is plenty to be bullish about, with a record industry-wide orderbook and a stable offering for cruise passengers. Last year, the region reported 1,322 ship calls at its member ports, adding up to 2.4 million guest visits. Twenty-one cruise lines sailed in the region. From cruiseindustrynews.com, June 14, 2017
SAINT JOHN HIGHLIGHTS CRUISE ECONOMIC IMPACT NUMBERS
Port Saint John released updated economic impact figures for the cruise sector in New Brunswick, which show total annual impact from the cruise industry in New Brunswick has risen from $41.5 million per year to $49.9 million per year, an increase of 20 percent. The total impact, according to the port, included direct spending by cruise lines, passengers, and crew in New Brunswick of $21.5 million, 298 direct jobs in the province, and $12.5 million in personal income.
“This economic impact study reinforces the importance of the cruise sector in the Province of New Brunswick and it highlights the fact that while the ships come to the Port, it is the entire region that make this destination successful for visitors,” said Jim Quinn President & CEO of Port Saint John. From cruiseindustrynews.com, June 9, 2017
MONTREAL’S RENOVATED OLD PORT WELCOMES FIRST CRUISE SHIP
Montréal welcomed its first cruise ship on June 10th since the Old Port got a $78-million update. The Maasdam arrived from Boston with 1,700 passengers and crew early Saturday morning at the newly renovated Alexandra Pier.
The upgrade project, announced last summer, is designed to bring new life to the aging pier and a complete overhaul of the Iberville passenger terminal. The goal was to bring a more pleasant experience to cruise ship passengers as they disembark near Old Montréal.
Montréal Mayor Denis Coderre said the renovations are an important step in boosting the city’s tourism industry. He expects that cruise ships alone will bring the city $30 million in tourism-related revenue during the 375th anniversary celebrations.
The city expects 110,000 cruise ship passengers to visit the city this summer. The number of cruise passengers and crew members stopping in the city has doubled since 2011, bringing the number to 91,000 in 2015, according to figures from the port authority. While the upgrades are still ongoing, the project is expected to be completed by the end of this summer. Story from cbc.ca, June 10, 2017. Photo from Port of Montréal.
SEABOURN IS BACK IN ALASKA AFTER 15-YEAR GAP
Seabourn has returned to Alaska for the first time in 15 years. The line has curated a series of 11-, 12- and 14-day voyages on Seabourn Sojourn between Seward and Vancouver. They feature popular ports and less-visited gems of the Inside Passage, including Ventures by Seabourn guided kayak and Zodiac tours.
The arrival of Seabourn Sojourn at Canada Place on June 1 was marked by a traditional plaque presentation ceremony in recognition of the ship’s maiden call to Vancouver. Pictured: The Master of the Seabourn Sojourn (left) exchanges plaques with Egge Kloosterboer, Deputy Harbour Master at the Vancouver Fraser Port Authority (right). From Seatrade-cruise.com, June 1, 2017.
PORT OF VANCOUVER REPORTS GROWTH IN SHORE POWER CRUISE CONNECTIONS
The Port of Vancouver reports a 58% growth in cruise connections to shore power since 2010. In 2016, shore power connections at Canada Place resulted in a net reduction of 2,185 tonnes of CO2 in greenhouse gas emissions. Click here for more information.
NORWEGIAN CRUISE LINE SUPPORTS JUNEAU SYMPHONY FUNDRAISER
Norwegian Cruise Line supported the Juneau Symphony’s annual fundraising raffle on June 11 by donating a 7-day Mexican Riviera cruise for two on behalf of CLIA North West & Canada member lines. As the raffle’s top prize, the cruise helps to raise funds that enable the Symphony to continue offering its concert season and to provide youth programs that benefit the Juneau community.
The member lines of CLIA North West & Canada have supported the Juneau Symphony’s raffle since 2005.
VICTORIA CELEBRATES 7 MILLION PASSENGERS AND DAY OF THE SEAFARER
Royal Caribbean’s Explore of the Seas brought Victoria’s 7 millionth cruise passenger to Ogden Point on June 22. Traditional dancers greeted the ship and the lucky passenger was treated to complimentary tours of Victoria. From gvha.ca, June 22, 2017
The Day of the Seafarer, on June 25, is an opportunity to recognize the unique contribution made by seafarers from all over the world to international seaborne trade, the world economy and civil society as a whole. In Victoria, GVHA hosted a crew appreciation lunch for Princess Cruise Lines’ Grand Princess, and the Kraken Cantina was open for crew from 10:30 am – 12:30 pm.
BREAKWATER MARKET OPENS AT OGDEN POINT
Also on June 25, the Breakwater Market opened at Ogden Point. For the second year in a row, CLIA North West & Canada member lines are sponsoring the event which features vendors and entertainers that attract both tourists and locals. The market will be open every Sunday, from 11am-4pm, until August 13.
CRUISE INDUSTRY PROMOTES ECO-FRIENDLY TRAVEL AND CONSERVATION
From reduced emissions to recycling programs, the cruise industry takes proactive measures to preserve oceans while offering once-in-a-lifetime travel experiences for cruisers worldwide. In honour of World Environment Day on June 5th, CLIA highlighted some of the earth-friendly initiatives by CLIA Cruise Line Members. Here are just a few examples of ways our members are taking active measures to preserve our environment:
- Norwegian Cruise Line offers an innovative key card activation system for lights and air conditioning in guests’ rooms that, along with crew member actions like closing curtains when guests are not in their staterooms, results in substantial energy savings.
- Royal Caribbean International Quantum-class and Harmony of the Seas, it’s most efficient ship, are equipped with smart HVAC (heating, ventilation and air conditioning) systems which reduce cooling energy consumption by a quarter.
- In May 2015, Costa Cruises became the first travel company to sign the Milan Protocol to reduce food waste, help eliminate hunger and under-nutrition, and raise awareness of the importance of a healthy lifestyle. The Milan Protocol is implemented fleet wide.
To learn more about the earth-friendly practices our cruise lines are implementing, please click here.
CARNIVAL CORP WINS TOP GLOBAL AWARD FOR BEST SUSTAINABILITY REPORT
A recent announcement recognizes Carnival Corporation for producing the year’s most engaging and informative sustainability report in the 10th annual Corporate Register Reporting Awards, the only annual global awards program honoring excellence in corporate social responsibility and sustainability reporting. Full news release is available at carnivalcorp.com, June 12, 2017.
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